Volvo XC90 Wins at the North American International Auto Show in Detroit

The Volvo XC90 and Honda Civic were named as winners during the North American International Auto Show in Detroit. Both bagged the 2016 North American Car and Truck/Utility of the Year Category.

The Volvo model won over the Honda Pilot and Nissan Titan XD while Honda toppled Chevrolet Malibu and the Mazda X-5 Miata. Honda was a two-time winner despite Chevy having more than two car contenders among the selected 10 during the preliminaries.


Honda U.S. executive vice president, John Mendel, was ecstatic about the award but at the same time pressured with this achievement. Volvo, on the other hand, is looking to make a comeback in the U.S. after it was acquired by Chinese investors from Ford Motor Co. in 2010.

President and CEO for the Americas, Lex Kerssemakers, considers the award as reference enough for potential car buyers to want to be Volvo car owners. He said that this will be great for marketing especially that there will be new models to be introduced soon.

“As we are using in the future the same platforms, the same drive trains for all the other cars to follow, this shows that were absolutely on the right track,” Kerssemakers said.


Meanwhile, Volvo came out with a new prototype sporting a 25-inch display screen mounted on the dashboard for entertainment while the car runs by itself.

The car manufacturer is looking to market a driverless car in the future. The collaboration between Volvo and Ericsson for a car with high-bandwidth capabilities was made at the 2016 Consumer Electronics Show.

Although the autonomous car design will allow for a driver to just sit back and enjoy the ride, the driver still needs to get involved. Two paddles connected onto the steering wheel for autonomous mode activation.

volvo xc90

A warning will also alert the driving if the road will not be safe for auto-driving to give the driver 60 seconds to manually take over the wheel. If the driver is unable to do this, the car will automatically stop.

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