The pioneering venture of BMW | Series 2 Active Tourer

The presentation of a typical MPV model and especially in the compact segment, is undoubtedly something unprecedented for BMW, which, for many years now, has been established in the minds of buyers everywhere as a manufacturer sporty car with luxury features. The new Series 2 Active Tourer is the first large car with front wheel drive, a model that the presence of the brands portfolio puts an end to a long tradition of the German from Munich who wanted until today to make cars with only rear wheel drive.

BMW Active Tourer

BMW Active Tourer

The large shift of the managers of BMW, which were accompanied by the final decision to give the green light for the inclusion of the Series 2 Active Tourer in the company’s range, were considering three very important parameters:

The first is the provision of reliable analysts of the international car market that luxury compact models, such as the Series 2 Active Tourer, is expected within the next 10 years to make huge commercial rise, much larger than that expected for the entire premium class. The second relates to the need of the Bavarians to increase their sales.

BMW Active Tourer

BMW Active Tourer

The third parameter, which seems to be the most important for those who know what is happening in the field of global automotive refers to the urgent need to build the greatest possible number of vehicles with low fuel consumption, in view of new and more stringent emissions standards of the EU, which will force every company within the sinuses to reduce emissions of models in just 130 gr/km average.

BMW Active Tourer

BMW Active Tourer

So, the combination of all the above parameters gave birth to the new series 2 Active Tourer, a sufficiently commercial car as it shows, practical and sporty, with front wheel drive, limited consumption and transverse mounted engines of petrol and diesel.

BMW Active Tourer

BMW Active Tourer

Indeed, strengthening even more the practical profile model, the commercial debut which is expected to take place next September, BMW is planning in the near future to launch a version of 7 seats, with three rows of seats. Now, whether as a practical model, as the new series 2 Active Tourer, is to corrupt or adversely affect the proven sporty profile of the Bavarian brand, it only remains to be proven in practice.

BMW Active Tourer

BMW Active Tourer

View more here: BMW X1 xDrive20d | Continuation of a success story, The presentation of the new BMW X6.

By Nicole P.

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