100 years of Maserati

The 100 years of the company coincides with an unprecedented transformation of philosophy. Specialist manufacturer of two models, Granturismo & Quattroporte and with 6,000 units per year only in 2012, the Maserati evolve already midsize premium car manufacturer. After adding the new Quattroporte and middle Ghibli year in petrol versions and diesel, for the first time in the history of the brand, the Maserati already has 400% increase in sales, reaching only 23,000 orders for 2013. The presentation particularly its first SUV, the Levante, in late 2015, the Maserati hopes to reach 50,000 units per year, an ambitious project that resembles the step that the Porsche had achieved a decade ago with the introduction of the Cayenne. And all this at a time of deep crisis for Europe look like fairytale story, but thanks to new markets, such as China where already sold most Quattroporte! The Maserati, with hints of brilliant marquisate, seems to be heading confidently towards commercial miracle.

100 years Maserati

100 years Maserati

100 years Maserati

100 years Maserati

For the record, the Maserati was founded in Bologna, and not in Modena, in December of 1914. The spirit of the new factory was then the middle of the five Maserati brothers, Alfieri, who was accompanied by his brothers Ettore and Ernesto. They were all passionate about the speed and the mechanical engineering and in their spare time they have always found a way to participate in primitive races of the season, a season in which there was not even the track of Monza. The other brother, the Bido, joined the company in 1932 after the death of Alfieri. Another brother, however, the artist Mario family, was the one who designed the famous logo with trident, inspired by the famous Neptune fountain in the center of Bologna. At the first years of activity the Maserati cars, but they made no spark plugs, which were even guarantee patented. The first car Maserati was built in 1926 and was 100% natural racing car. This is the Tipo 26 that participated and won the Targa Florio is in the same year. The Tipo 26 was the ancestor race car that won and made ​​history in the 500 miles of Indianapolis and war dominated by F1 world championship Fangio in ’57, when he left the Maserati racing.

100 years Maserati

100 years Maserati

100 years Maserati

100 years Maserati

Shortly before, in ’47, and while the company had passed into the hands of the family of Metalworkers Orsi, the Maserati presented its first car for the road, the A6 Granturismo. In 1963 revolutionized the first Quattroporte, a limousine with a powerful engine based on the 250F, the F1 cars of Fangio! Thus was born a new category, that of luxury sedans high tourism. The years of the 70s and 80s were more black for factory with the trident. The company spent the first years of the Citroen, which later sold it to businessman Alejandro de Tommaso and this despite the consolidation efforts and mass production, the won Fiat in 1993. Giant Turin therefore undertook basically a big name that had become an industrial ruin and delivered into the hands of Ferrari. Thus survived the modern Maserati and walked proud and strong in the 21st century.

100 years Maserati

100 years Maserati

100 years Maserati

100 years Maserati

The synergy with Ferrari, sometimes big enemy of Maserati, formally ended in 2007, when the brand Modena passed a new child shape together with Alfa Romeo and Abarth, under the command of a German engineer of Heinz Harald Verster, who is the current manager. For celebrating a century of life, the Maserati is the program a series of events around the world in 2014, which begin with the presentation of the book on the 100 years this week, titled Maserati – A century of history, to culminate with a unique exhibition in the new museum Casa Museo Ferrari.

View more here: New Maserati GranTurismo | Revamped for 2015, New Maserati Ghibli Revealed.

By Nicole P.

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